Cover Image
MACKINNON, D.P., LAPIN, A., EFFECTS OF ALCOHOL WARNINGS AND ADVERTISEMENTS: A TEST OF THE BOOMERANG HYPOTHESIS. PSYCHOLOGY AND MARKETING , Vol. 15, no. 7 (1998), p. 707-726
Ref. 101495
Location: D17.1 FOL. 31

Request the document


Keywords:
Alcohol, Drogodependencias, Efectos, ExperimentaciĆ³n, PercepciĆ³n, Publicidad, Riesgo