CRAFTING EFFECTIVE TOBACCO COUNTER ADVERTISEMENTS: LESSONS FROM A FAILED CAMPAIGN DIRECTED AT TEENAGERS

Eitemau Tebyg

• YOUTH TOBACCO PREVENTION MASS MEDIA CAMPAIGNS: PAST, PRESENT, AND FUTURE DIRECTIONS
  gan: FARRELLY, M.C
• An emprical assessment of the "Above the influence" advertising campaign
  gan: Scheier, L.M
• ANTI-SMOKING ADVERTISING CAMPAIGNS TARGETING YOUTH: CASE STUDIES FROM USA AND CANADA
  gan: PECHMAN, C.
• ALCOHOL COUNTER-ADVERTISING AND THE MEDIA
  gan: AGOSTINELLI, G.
• ANTI-TOBACCO ADVERTISEMENTS BY MASSACHUSETTS AND PHILIP MORRIS: WHAT TEENAGERS THINK
  gan: BIENER, L.